Reputation Startup Survey: RapLeaf, BuzzLogic, Reputica, Gleamd

I'm still looking at the current state of online reputation and came across a number of interesting startups. Each of these companies is approaching reputation from a slightly different angle - which shows the varied concerns emerging around the explosion of online content that can impact identity and reputation. Not all of these companies would classify themselves as providing a reputation app, but they are all based on the concept of analyzing identity data across multiple content sources online - which is how I define a reputation app.

RapLeaf is a startup focused on reputation as it pertains to online transactions - think of opening eBay's reputation system to the wider internet. In the social community context, how reliable an online vendor a person is just one facet of their broader reputation, but RapLeaf is interesting in the sense that is seeks to capture and grade reputation as an abstract. Also interesting that eBay bans links to RapLeaf on seller profiles.

BuzzLogic is focused on reputation from a PR and influence perspective. They run detailed reports and crunch statistics seeking to assess from a numbers perspective who is influential in social media communities. 

Reputica is an online service that is positioned for people and companies that are fearful that their reputations can be damaged by information posted in social media sites. It is essentially an alarm detection service for reputation.

Gleamd is a site that is basically a Digg for people. Gleamd users post a short bio and other users vote on the bio. The end result is a scoring/ranking system for people based on their online reputation. Gleamd relies on user participation and in so doing brings.

So much data is out there and more is coming online every minute. The old debates about whether to aggregate user data or leave it in silos are increasingly irrelevant in light of reputation tools like these which can mine, scan, and report on data  sourced everywhere.

Comments

[Dan]

Thanks for the review of Rapleaf!

Just to clarify - we go beyond commerce ratings and display information such as social networks and profile stats for a given person. So we create an overall online reputation for someone that can be used in commerce, hiring, etc.

Feel free to email us if you have any questions

Cheers!

-Dan
Rapleaf