Yahoo announced it's SmartAds advertising platform which will rely on behavioral targeting. The platform can leverage behavioral data collected across Yahoo properties to pump out ads that are likely to be more relevant. The example Techcrunch sites involves browsing for hybrids in Yahoo Autos and having San Francisco set as your default location in Yahoo Weather. Apply SmartAds and voila! - an ad for a hybrid dealer in SF appears. More and more identity data available combined with more and more sophisticated algorithms for gleaning G2 from the data. Easy trend to observe.
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August 01, 2007
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